What is this “ Listing Triangle ?”
The Listing Triangle is a trademarked process to maximizing homeowner profits when they sell a home . The Listing Triangle is an innovative approach that has proven to consistently deliver results for home sellers . It was tested , developed , and created in Boise , Idaho , by a small independently owned real estate company called Front Street Brokers .
The agents at Front Street Brokers discovered that when it comes to selling homes for the highest price , there are three critically important strategies to focus on : Price , Visibility , and Presentation . These elements are equally important — which is why it is called the Listing Triangle .
Each section of the Listing Triangle has complexities that if not addressed or ignored will lead to homeowners selling their homes for far less than they could have .
The initial breakthrough for coming up with the Listing Triangle came from seeing how the traditional real estate approach disappointed many homeowners . This is what led to studying the world ' s greatest investor , Warren Buffett , and his investment philosophy , to develop a unique approach to selling clients ’ homes . Fortunately , Warren Buffett is very open and public about his investing philosophy , and it centers on the Value-Driven Approach to investing . Warren Buffett doesn ’ t get sucked into market hype or frenzy , but he will pay more for a company ’ s stock if he perceives it is a good value . If he doesn ’ t perceive the value to be strong enough , but feels he can increase the perceived value of the company , he ’ ll buy it .
Perceived Value is the critical component of his investment strategy . For example , just because two furniture companies are the same size and have similar sales volume does not mean those two companies will have the same value or sell for the same price . They may look similar on paper , but when looking closer one might find that Company B is a solid organization that has invested wisely , acquiring new clients and new operating systems . Maybe they have a world class CEO who is building a framework to push the company to new levels . Whatever the case may be , if Buffett perceives Company B to have more value , then he ’ ll pay more for it . If he doesn ’ t , he won ’ t .
Getting buyers to PAY MORE for your home
If you want buyers to pay more for your home , then you must influence the value of your home in a positive manner to justify a higher price . Most of the real estate industry focuses on the price-driven approach , by
The Listing Triangle™ Page 3