Technology
Gerald Mayrhofer can look
back on over 20 years of
professional experience in the
international transport business.
After working for Schenker
in various management
positions for a decade, he
moved to Red Bull. As Head
of International Logistics, the
Austrian native was responsible
for restructuring global transport
processes, implementing new
sea freight strategies and
establishing new international
logistics hubs. For the past
seven years, Gerald Mayrhofer
has been Managing Director
of Senator International
Spedition GmbH in Hamburg,
where he was responsible for
global sea freight, contract
logistics, marketing, quality, and
personnel development.
“With Gerald Mayrhofer, we
have been able to gain a sea
freight expert who not only
brings international experience,
but also a proven track
record in the strategic further
development of the sea freight
business. We will continue to
drive the solid growth of our
sea freight business in the
coming years by investing in
digitization, systems and in our
employees,” says Bart de Vries,
Chief Operating Officer Air &
Sea.
28 | JANUARY 2019
Technology
Swisslog displays its latest
robotic & data driven solutions
at Materials Handling Saudi
Arabia
M
ore and more businesses in Saudi Arabia
are coming to recognise the benefits of pallet
warehouse automation. Swisslog solutions for
the market include both a traditional high bay
warehouse based on Vectura stacker cranes as
well as a dynamic PowerStore shuttle system. Both
solutions are flexible as well as cost-effective for
businesses.
Hundreds of professionals and decision-makers
attended this much-awaited industry event. Apart
from displaying solutions at the trade show,
representatives at Swisslog also met with local
business leaders to discuss material handling
issues and answer questions related to fast, high-
quality distribution and logistical processes.
Alain Kaddoum, General Manager, Swisslog Middle
East said Materials Handling Saudi Arabia is an
important expo for Swisslog to be present given that
the company has been active in the region for more
than five years. Some of the company’s recent
customer wins include Almarai and Mai Dubai
amongst others, including the recently secured new
projects in Saudi Arabia.
According to a research study conducted by
YouGov, retailers in the KSA state that the Internet
of Things (38 percent) and Big Data (34 percent)
will have the biggest impact in shaping the industry,
furthermore, 87 percent of retailers in the UAE