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link loves that exist in a fun way and we hope people from all angles can enjoy the film for what it is, and that’s a comedy. Comedy breaks down barriers in such a great way.” Ben said the film arose from genU wanting to do something big and create awareness about disability in a whole new manner. “We teamed up with Ryan Chamley from Robot Army to come up with this concept where the world discriminates Photograph those ‘without speciality’,” he said. loves Jeremy the Dud I magine a world where everyone has a disability, and those that don’t – described as ‘without speciality’ – are called ‘duds’. Jeremy the Dud is a short film partnership between genU (formerly Karingal St Laurence) and Robot Army Productions. The 30-minute comedy – which The concept is one that has really hit the mark, striking a chord with people all around the world. A Jeremy the Dud trailer, just one minute and 45 seconds long, was posted on Facebook on August 17 – and within 48 hours had gone viral. The trailer has had more than 4.5 million views, and a massive 46,000 shares. This response is purely organic, with no paid advertising. “We were blown away by the response to the trailer on Facebook … it was shared by the National Disability Insurance Agency, Olympic Committees all around the world, and Manager for genU, Ben Flynn, said the organisations and individuals who just film “flips the world on its head” to loved the concept,” Ben said. create awareness, showcasing people “An important part of our concept with disability and touching on issues was creating an opportunity for our of discrimination and disadvantage – communities, our friends to be part of while having a lot of fun along the way. it. We’re really proud of the film and “Jeremy the Dud is a comedy proud of the opportunities it gave to set in a world where everyone has a people to be involved, with about 50 disability, and those that don’t are genU clients involved in the filming. can be viewed online via Facebook treated with the same prejudice, – was launched in Geelong, Victoria, stigma and condescending attitudes we’re creating awareness in a way last month. It is intended to lift the lid that people with disabilities face in our that’s so different to the historical on disability and create substantial own society,” Ben said. narrative. Jeremy the Dud is a modern awareness in a fun and meaningful way. Marketing and Public Relations “We hope it breaks through some of the discrimination and sensitivities “Most of all we’re proud because celebration of people’s ability.” facebook.com/jeremythedud Share your views and read about all things disability-related at facebook.com/linkdisabilitymagazine 04 link loves linkonline.com.au