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that exist in a fun way and we hope
people from all angles can enjoy the
film for what it is, and that’s a comedy.
Comedy breaks down barriers in such a
great way.”
Ben said the film arose from genU
wanting to do something big and
create awareness about disability in a
whole new manner.
“We teamed up with Ryan Chamley
from Robot Army to come up with this
concept where the world discriminates
Photograph
those ‘without speciality’,” he said.
loves
Jeremy the Dud
I
magine a world where everyone
has a disability, and those that
don’t – described as ‘without
speciality’ – are called ‘duds’.
Jeremy the Dud is a short film
partnership between genU (formerly
Karingal St Laurence) and Robot Army
Productions.
The 30-minute comedy – which
The concept is one that has really
hit the mark, striking a chord with
people all around the world.
A Jeremy the Dud trailer, just one
minute and 45 seconds long, was
posted on Facebook on August 17 –
and within 48 hours had gone viral.
The trailer has had more than 4.5
million views, and a massive 46,000
shares. This response is purely organic,
with no paid advertising.
“We were blown away by the
response to the trailer on Facebook
… it was shared by the National
Disability Insurance Agency, Olympic
Committees all around the world, and
Manager for genU, Ben Flynn, said the organisations and individuals who just
film “flips the world on its head” to loved the concept,” Ben said.
create awareness, showcasing people
“An important part of our concept
with disability and touching on issues was creating an opportunity for our
of discrimination and disadvantage – communities, our friends to be part of
while having a lot of fun along the way. it. We’re really proud of the film and
“Jeremy the Dud is a comedy proud of the opportunities it gave to
set in a world where everyone has a people to be involved, with about 50
disability, and those that don’t are genU clients involved in the filming.
can be viewed online via Facebook treated with the same prejudice, – was launched in Geelong, Victoria, stigma and condescending attitudes we’re creating awareness in a way
last month. It is intended to lift the lid that people with disabilities face in our that’s so different to the historical
on disability and create substantial own society,” Ben said. narrative. Jeremy the Dud is a modern
awareness in a fun and meaningful way.
Marketing and Public Relations
“We hope it breaks through some
of the discrimination and sensitivities
“Most of all we’re proud because
celebration of people’s ability.”
facebook.com/jeremythedud
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