LIMOUSIN TODAY November 2017 | Page 8

Executive Summary NALF Plans Underway By Mark Anderson, NALF executive director The National Western Stock Show is quickly do so. Interested parties should contact their approaching as we put together this November regional managers for price information on issue of LIMOUSIN TODAY®. There will be a change utilization of this digital marketing option. to the magazine this year as we head into the As mentioned in last month’s edition, NALF is new year. The December and January issues of going through some organizational changes LIMOUSIN TODAY will be combined into one issue, that will benefit Limousin breeders. NALF has which will be released by mid-December. This contracted various services of the National Center issue will be the one that is taken and distributed of Beef Excellence (NCBE) based at the NCBA convention in out of Kansas City, Mo. The NCBE February, along with the LIMOUSIN TODAY provides beef breed association February tabloid issue, to and support services and Brett NCBA attendees. The glossy magazine has Spader is the executive director. December-January combo also gone digital. NALF has moved the layout of issue will also be distributed the LIMOUSIN TODAY magazine at the NWSS in January. By Digital editions of to NCBE. Limousin breeders will combining the two issues, the magazine are still place their advertising orders we hope to make a better available online at the with our regional field managers, product for distribution at Andy Rest and Corey Wilkens. these key events that will NALF website. Mallory Blunier will be the head better represent the cattle contact for NALF’s communication and membership of NALF. services. Jennifer Scharpe has LIMOUSIN TODAY magazine has also gone digital. accepted the executive director position with the Digital editions of the magazine are available Colorado Foundation for Agriculture and her last online at the NALF website. NALF subscribers day in the NALF office was in mid-October. Amy will continue to receive a print edition in their Clarkson will continue to design ads and work mailboxes every month. The dig