Executive Summary
NALF Plans Underway
By Mark Anderson, NALF executive director
The National Western Stock Show is quickly
do so. Interested parties should contact their
approaching as we put together this November
regional managers for price information on
issue of LIMOUSIN TODAY®. There will be a change
utilization of this digital marketing option.
to the magazine this year as we head into the
As mentioned in last month’s edition, NALF is
new year. The December and January issues of
going through some organizational changes
LIMOUSIN TODAY will be combined into one issue,
that will benefit Limousin breeders. NALF has
which will be released by mid-December. This
contracted various services of the National Center
issue will be the one that is taken and distributed
of Beef Excellence (NCBE) based
at the NCBA convention in
out of Kansas City, Mo. The NCBE
February, along with the
LIMOUSIN
TODAY
provides beef breed association
February tabloid issue, to
and support services and Brett
NCBA attendees. The glossy
magazine has
Spader is the executive director.
December-January combo
also gone digital.
NALF has moved the layout of
issue will also be distributed
the LIMOUSIN TODAY magazine
at the NWSS in January. By
Digital editions of
to NCBE. Limousin breeders will
combining the two issues,
the magazine are
still place their advertising orders
we hope to make a better
available online at the
with our regional field managers,
product for distribution at
Andy Rest and Corey Wilkens.
these key events that will
NALF website.
Mallory Blunier will be the head
better represent the cattle
contact for NALF’s communication
and membership of NALF.
services. Jennifer Scharpe has
LIMOUSIN TODAY magazine has also gone digital.
accepted the executive director position with the
Digital editions of the magazine are available
Colorado Foundation for Agriculture and her last
online at the NALF website. NALF subscribers
day in the NALF office was in mid-October. Amy
will continue to receive a print edition in their
Clarkson will continue to design ads and work
mailboxes every month. The dig