LIMOUSIN TODAY Limtoday-March 2018-Web | Page 20

Feature experiencing little to no growth, so as a breed to compliment Angus how do we break in? If you want to sell one more bull than last year, how do you build up that program to put you above other breeds? Even locally, when we sell bulls, commercials guys have numerous choices. You need to get them invested in the breed you have and then build relationships and trust.” Having quality bulls that stand out is essential to attracting buyers as is educating livestock producers on the Limousin breed. “I explain why Limousin cattle are a good cross on British-based cowherds. The fullblood French Limousin was red and horned. But today, Limousin are polled and can be red or black. So today’s Limousin can work on the black cattle or red cattle without giving up their desired color base.” Recently the Gates family purchased a new ranch headquarters. The Gates had always leased 18 | MARCH 2018 their place, but Leasing has become extremely competitive. When the leased land is sold, often the new owners want to go in a new direction. Trying to find new leases is one of the biggest challenges the ranch faces today. The family, including Gary’s mother who is still running the business, is thankful to have their own place to raise cattle and a family. “Being an engineer, you think you do important work,” Gary mused. “However, sometimes you can’t see what you’ve accomplished. With ranching, you get to see the product you create. In addition, every year provides a new set of challenges and new bars to raise. We’re never done trying to improve our product.” I Reprinted with permission from Tri-State Livestock News