LIMOUSIN TODAY LimToday_HRI18_WEB | Page 77

Management to the needs of potential customers. Get on a first name basis with the cattle buyers in the area by introducing yourself and buying a round or two of coffees. Consider advertising with Limousin Today or other local papers. Don’t be discouraged thinking this needs to be done all at once, for just like the small boy who conquered that first branch of the farmyard tree, it may take some growing before you can reach the next limb on the way skyward. In the same breath, there is no better time than now to begin positive growth whether you are that established producer or brand new wet behind the ears owner anxious to make their mark. Your farm’s name in print may not mean much in and of itself, but once you begin to offer an upgraded uniform product, it can mean everything to your operation. And lastly, always remember to make yours and the customer’s reality one and the same, as you can dream up all the fancy upgrades you like, but if it’s not what the customer wants, you’ll fall out of the tree before you can get a firm grip on that next branch. I LIMOUSIN Today | 75