Public Relations & Media
Welcome to the Herd Reference Issue!
By Mallory Blunier, director of PR & media
Hello and welcome to the
2018 June/July Herd Reference
Issue! It is my honor to bring
this issue to you, as it has
been in the works for quite
some time. I am humbled to
take over as the managing
editor of LIMOUSIN TODAY.
This North American Limousin
Foundation publication has a
long history and outstanding
quality. Starting as Limousin
World, this livestock publication
has been a hit to Limousin
producers across the world. I
hope that I can help carry on
this long-standing tradition and
continue to develop a magazine
that appeals to all Limousin
breeders and producers.
I would like to take this time to
thank all those involved with the
production of LIMOUSIN TODAY.
Since October, when I took the
reins of the publication, we have
had a lot of exciting changes.
The layout of LIMOUSIN
TODAY is done by Honey Creek
Media who is contracted by
the National Center for Beef
Excellence. They have done a
fantastic job with the layout and
have been wonderful to work
with. NALF has also hired a new
contract ad designer, Kelsey
Steinkraus, KC Designs. She
started with us for this issue and
has been great to work with. We
hope you enjoy the new ads!
Thanks for all the support from
our NALF members and viewers
of LIMOUSIN TODAY as I started
on this new adventure. It has
been a pleasure to get to know
many of you and work with you.
The communications and media
staff at the North American
Limousin Foundation are here
to assist you. Whether it is a
print ad in LIMOUSIN TODAY or
e-blasts, catalogs, flyers or other
promotional materials, or a full-
scale marketing plan, we have
the expertise to help promote
your program. Depending on
the size of your promotion
budget, we can make a plan
that will fit your needs.
I invite you to take a few
moments and read through
this issue. The article topics
cover a wide range of topics
that we thought would peak
144 | JUNE/JULY 2018