LIMOUSIN TODAY LimToday-August18-Web | Page 45

From the Field spring Coleman Limousin in Montana and Peterson’s L7 Bar Limousin in South Dakota held their 40th annual sales. As we celebrate all the breed’s accomplishments, we need to draw from our past and once again rededicate ourselves to promoting Limousin and Lim-Flex genetics. The cattle have changed and been adapted to the North American market over the past 50 years. Within the breed we know our cattle are much improved in terms of disposition, fertility, performance, and marbling. Now, our challenge is to let the rest of beef industry know how much the cattle have improved. I encourage you to host a field day or open house, an FFA or 4-H judging workout or contest. Get involved with your local and state cattlemen’s organizations. I believe in the old saying that “seeing is believing.” If we continue to improve our cattle and promote them to the best of our ability, I’m confident the next 50 years will be as rewarding as the first 50! I LIMOUSIN Today | 43