LIMOUSIN TODAY LIMOUSIN TODAY - September 2017 | Page 27

Market Minute customer service the complete experience for the purchaser could become tainted. When we look at surveys, it’s one of the top reasons that buyers purchase from certain businesses. Customer service is the provision of service to customers before, during, and after a purchase. The perception of success of such interactions is dependent on producers who can adjust themselves to the personality of the purchaser. Have a marketing plan. Why would anyone go to the work of preparing the animals and doing all things needed and not inform potential buyers? Customer service can be many things. Do you provide delivery free of charge? Do you provide guarantees and if so, for how long and under what circumstances? Producers in today’s environment like services that go with the products they purchase. Become a resource for your buyers to come to for advice and information. It’s a link in the chain of a successful marketing program. Have a marketing plan. Why would anyone go to the work of preparing the animals and doing all things needed and not inform potential buyers? This is not the place to save money, but rather should be a top priority in your budgeting. NALF offers print and digital venues, providing for an excellent combination of promotional opportunities for you to reach thousands of potential buyers. Contact your regional manager today to inquire and to seek their assistance in developing a marketing plan. They can construct a plan to fit all budgets. I Find These Outstanding Consignments at The Foundation Sale October 7th • Bowling Green, Kentucky Posthaven Duramax S: Ronick Instagram D: Posthaven P Autum Polled The first Ronick Instagram in North America does not disappoint. A stout, polled, heavy muscled Fullblood that will sure impress you on sale day. Posthaven P Catherine S: Posthaven Polled Sell-Out D: Cedar Patch PP Amelia Homo Polled An awesome daughter of our Sell-Out bull that offers an outcross pedigree and lots of mating flexibility. Confirmed safe to Posthaven P Cyrus, the newest addition to Semex’s bull battery. Check out these consignments and more by Posthaven Limousin at The Foundation Sale! Your Source For Outcross Fullblood Genetics Utilizing Canadian, American, French and Danish Bloodlines. E. J ohn & E na P ost 7396 20th Sideroad, R.R. #2 Alma, Ontario N0B 1A0 Farm: [phone] Cell: [phone] [email protected] www.posthavenlimousin.com LIMOUSIN Today | 25