LIMOUSIN TODAY February2019_LimToday_WEB | Page 39

Markets that this is looking like a unique cattle cycle. History might suggest that after herd growth stops, herd declines will follow. But the ingredients for near- term herd declines are not obvious at this point. Prices have mostly remained at or above profitable levels for cow- calf producers which does not provide much incentive for liquidation. Beef Demand While larger supplies will remain the biggest headwind to stronger prices in 2019, strong domestic and international demand for U.S. beef is continuing to provide price support. A strong domestic economy is supporting beef demand despite the larger supplies of beef and also larger supplies of other proteins chicken and pork. Domestic beef consumption per person in 2018 was about 57 pounds and is forecasted to grow slightly in 2019. Internationally, robust exports have supported the demand profile for beef and, therefore, cattle. Beef exports have risen by over 20 percent over the past 2 years which has helped absorb some of the beef production increases. More modest export growth is forecasted for 2019, but it is worth noting that the modest forecasts the past two years have been sharply exceeded. Summary The past few years have been a demand-driven environment where stronger-than-expected beef demand led to stronger-than-expected calf and yearling prices. These have been important transition years that coped with the sharp supply increases. Looking ahead, slower herd growth numbers begin to paint a brighter price picture for 2019 and 2020 if domestic demand and exports continue to grow. I LIMOUSIN Today | 37