LIMOUSIN TODAY Dec:Jan18-19_LimToday_WEB | Page 15

Executive Summary services that are critical in todays environment. Change is difficult, but change can also lead to enhanced profitability if utilized correctly. Even after all these tools are applied and utilized, we still have to evaluate cattle visually. There is no EPD for structure, critical to cattlemen across all sectors of the cattle business in both the cow/calf, stocker and feeding business. At the end of the day, we still have to visually appraise cattle that fit the business along with their EPD data. Countless individuals have come through judging programs throughout the years to accomplish this as well. The producer at home knows this better than anybody and applies this as they attempt to mate and produce cattle that are in demand they can effectively market. Every packer buyer I ever sold a pen of cattle to came to our feedyard armed with all the kill data in the world when they bid on cattle or agreed on a ship date after visual appraisal for cattle sold on a grid or formula, but they still had to give them the “eyeball” over the fence before they shot me a bid or agreed on a ship date. In other words, as mentioned earlier, it isn’t easy. As you are aware, a lot of things are factored into making, producing and feeding the “right kind” and still remain in business. Take heart, you should be commended for where you are today and where you are headed in the future! The board and staff wish you all a Merry Christmas and a Happy New Year! See you at Denver. Please call us with your questions. I LIMOUSIN Today | 13