Lighting Specifier Issue 11 2018 | Page 12

Jacques Cartier Illumination of the Jacques-Cartier Bridge | Creating the World’s Most Connected Bridge An iconic architectural feature of the Montreal skyline by day, the Jacques Cartier Bridge now shines with an innovative lighting signature that celebrates the unique engineering of its historic structure. Thanks to intelligent programming connected in real-time to big data and social media networks, this bridge is by most measures the most connected bridge in the world. It comes alive every night and changes constantly, in synch with Montreal’s seasons, weather, traffic and social media activity. • • • A flagship project for the city’s 375th and Canada’s 150th anniversaries, the illumination of this steel colossus was a major challenge. 12 This project unites the bridge with the city and its citizens, by combining expertise in civil engineering and large-scale project management with the creative talent of Moment Factory and six world-class local design firms. • About the project • Lighting directed to four areas of the bridge’s steel superstructure: piers, turrets, interior core or “heart”, and exterior facade or “skin”. • • • A soft lighting is directed inwards towards the ‘heart’ of the structure, minimizing light loss and distractions to vehicles. A dynamic lighting of the exterior ‘skin’ is directed outwards towards the surrounding metropolis Art concept created by Moment Factory in collaboration with six Montreal multimedia and lighting studios: Ambiances Design Productions, ATOMIC3, Éclairage Public / Ombrages, Lucion Média, Réalisations and UDO Design. Project management by The Jacques Cartier and Champlain Bridges Incorporated. Engineering work done by the consortium WSP–AECOM. Lighting system installation by Pomerleau. Lighting technology by Lumenpulse and Philips Lighting THE CONCEPT - LIVING CONNECTIONS From sunset to sunrise An iconic landmark by day, the bridge takes on a new life at night. As the sun sets, the bridge awakens, bringing light, movement and data to the structure. Over the course of the night, the bridge uses these features to tell the evolving story of Montreal and its ongoing rhythms. The following morning, as the day breaks, the bridge’s pulse fades into the sunlight, waiting for its next turn to shine. A real-time reflection of Montreal's social media energy The energy of Montreal is represented through a subtle play of light on the bridge’s exterior ‘skin’. For 52 minutes each hour, the bridge pulses with the city’s social conversations as tracked on Twitter in real-time. The intensity, speed and density of these light fragments changes depending on how often Montreal-related hashtags are liked and shared.