LIFT Annual Report 2014: What Matters Most - Page 31

LIFT Impact Report 2014 DIGITAL ENGAGEMENT This past year, we’ve been shouting about LIFT from the rooftops. We are telling the stories that need to be told - the stories of our Members, their challenges, their triumphs - and why it matters. Our online presence is bigger and bolder than ever to make sure we have a voice in this fight. 594K Visits to our flagship website at (a 100% increase over the previous year) unique visits to our website 24K new Facebook Fans - a 1,000% increase over FY13 60% of our Twitter followers were male & 40% were female — an inversion from 2013 5 210K 72% of all unique visitors to the website were new. 17.5K people accessing LIFT’s web ͥє