5 T C U L T U R E While neighboring hills remain barren, the fields and flowers of San Luis Obispo have begun to bloom. he Madonna Inn is a famous local landmark. Established by Alex Madonna in 1958, the inn is famously eccentric. The Fremont Theater, a historic Art Deco theater from the 1940s, still plays first run movies on the huge screen. Murals adorn the walls of the main theater while neon swirls light the ceiling. The Palm Theatre boasts solar heating and is home to the San Luis Obispo International Film Festival. Another destination is Bubblegum Alley. Since about 1960, people have been sticking chewed gum on the walls of this alley. The doctor’s office on the corner of Santa Rosa and Pacific streets is one of very few commercial buildings designed by Frank Lloyd.