LifeGrid Magazine March 2017 | Page 18

FEATURED ARTICLE

ELISA

FRANCIS

‘ Remembering The Moment Clearly .”

I

REMEMBER THE MOMENT CLEARLY it was like someone popped a bubble in my brain and a huge idea burst into my consciousness ! I was sitting in the chiropractor ’ s office when the gears in my mind kicked into overdrive and my imagination shifted into action . I was onto something that would be the beginning of a revolution
in promotional video marketing . That moment was the birth of Vauntify . Let ’ s back up . My husband Bobby and I run a boutique film and video production company called ArcLight Pictures , and we specialize in ‘ promotional marketing commercials for the small business owner ’ in Tucson , AZ .
At the time of this eventful chiropractic appointment , we were the belle of the ball and businesses really wanted to take us for a spin on the dance floor . ArcLight was experiencing great success , but in the end we were still trading dollars for time . Production work is mentally and physically taxing , and it was just the two of us .
That March I joined my first mastermind group , run by
Monique Alvarez , and this was where the Vauntify seed was planted . During one of the sessions Monique allowed Bobby to join in , which led to a difficult realization : he was exhausted , stressed and unhappy . Their conversation continued via text , and she pushed him to face that discomfort .
When he shared the conversation with me , I was livid ! He wasn ’ t telling her the truth ! ArcLight was what he wanted ! He pushed me to work it as our sole income ! I felt betrayed , but as soon as I removed my personal feelings from the situation , I realized she was right and I was grateful that he was finally able to tell me the truth .
Bobby and I share a unique relationship . He is not only my husband but also my best friend , business partner and film colleague , and I would walk through fire for him . So , the realization that he was not happy broke my heart and , being a woman of action , I had to fix the problem .
I considered how , when networking for ArcLight , we would find ourselves consulting with business folks who just could not afford our services . We tried running specials and even dropping our prices . Still we remained outside of their
LIFEGRID MAGAZINE | LIFEGRID . COM . AU MARCH 2017