Brandmarks | Life University
Life University Brand Standards
Padding should be at least this wide .
Description
The primary Life University brandmark is a typeset wordmark set in Life University Green . The wordmark consists of LIFE in all capital letters written in a modified version of Trajan Pro . The mark pays tribute to the original set of Life University brandmarks by continuing to be set in the instantly recognizable Trajan Pro typeface . Slight adjustments have been made to the kerning , coloring and weight of the mark to maximize readability , retention and visual aesthetic .
Meaning
Life University ’ s primary brandmark is defined as : Bold , professional and enduring .
Breakdown
N / A . The Life University brandmark cannot be broken down into anything less than the full mark .
Rules
1 . The mark must always have adequate padding around the letters to allow maximum readability and visual interest . This padding should be at least the width of the I as shown . 2 . The mark may be shown in Life University Green , white or black . No other colors or combinations may be used . 3 . The mark may be shown on color or overlaying photography only in its reversed , white state . 4 . The Life University brandmark may never be altered , adjusted or amended from its current form .
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