Style Guide | Letter & Email Writing
Life University Brand Standards
Abbreviations Do not use abbreviations like “ univ .,” “ dept .,” “ asap ,” etc ., unless it is awkward to spell something out : Please call the Life University Marketing Department as soon as possible to retrieve your Student ID card . * In this example , “ ID ” is an exception , because it is awkward and unnecessary to write “ Student Identification card .” However , “ Department ” and “ as soon as possible ” are not abbreviated . Other exceptions are outlined in the “ Life University Specific ” section and include acronyms , degrees , etc .
Greetings / Salutations For formal business letters , the salutation is NOT the same as the name in the address line :
Address line : Mrs . Shelly Batcher Life University 1269 Barclay Cir . Marietta , GA 30060
Salutation line : Dear Mrs . Batcher , < or > Dear Shelly , ( if you know her personally )
Listing When listing three or more items , do NOT put a comma in between the second and third item ( this is known as an Oxford comma ):
The new uniforms were gold , green and white . UNLESS : 1 ) The list includes an element that also employs a conjunction ( and , or , etc .):
I had eggs , bacon , and biscuits and gravy for breakfast .
2 ) The series is long or complex : The team succeeded because they remained positive despite setbacks , acknowledged everyone ’ s unique contributions instead of fixating on their weaknesses , and managed to find the best solution .
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