Style Guide | Life University Specific
Life University Brand Standards
Department Capitalization Capitalize the names of departments except when used in a person ’ s title : The Marketing Department recently hired a new marketing project coordinator . Use lower case for the word “ department ” when it stands alone : According to the English Department , Professor Miller has been with the department for seven years . Capitalize the field when it ’ s used to mean the department . Use lower case for the field when it ’ s used in a general sense : He teaches in the Clinical Sciences Department . He is a clinical sciences professor .
Quarters
Always capitalize the full name of the quarter : Spring Quarter Summer Quarter Fall Quarter Winter Quarter
Academic Majors Use lowercase for degree programs , unless used as a University program or department ( see previous ): She is earning her dietetics degree . She is a dietetics student . She is enrolled in Life University ’ s dietetics program . ( NOTE : In this instance ,“ program ” is lowercase ).
Healthcare vs . Health Care As a profession ( noun ), us “ health care ” ( two words ):
We are thought leaders in health care . As an adjective , use healthcare ( one word ):
He is a healthcare practitioner . Chiropractic As a profession , capitalize :
He is a leading voice in Chiropractic . As an adjective , lowercase :
We advertise in several chiropractic magazines .
Vitalism As a philosophy , capitalize :
Life University is founded on the principles of Vitalism . As an adjective , use “ vitalistic ,” lowercase :
As chiropractors , we strive to live vitalistic lifestyles .
Common Words / Phrases NOT to Use The following are sometimes used in the profession , but are NOT in alignment with Life University ’ s philosophy : “ Medicine ” or “ Chiropractic Medicine ” “ Physician ” or “ Chiropractic Physician ” “ Cure ”— use “ provide relief ,” “ ease ” or ” facilitate healing ” “ Treatment ”— use “ care ” or “ adjustment ” “ Good health ” / “ Bad health ”— use “ in health ,” “ healthy ” / “ health ,” “ well ” / “ wellness ” “ Prevention ”— use “ preventive care ” or “ wellness care ”
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