Life University Brand Standards | Page 23

Style Guide | Life University Specific
Life University Brand Standards
Lasting Purpose The proper order is
“ To Give , To Do , To Love , To Serve ” ( GDLS ) Capitalize as shown when used as a motto . The complete thought is : “ Lasting Purpose : To Give , To Do , To Love , To Serve — Out of a Sense of Abundance ”
LIFEforce 1000
Always capitalize LIFE and lowercase “ force ” as one word as shown : DC supporters of Life University are encouraged to join LIFEforce 1000 .
Alum / na / nus / ni One male is called an alumnus ; multiple males are alumni .
Eight Core Proficiencies “ Eight ” should be written as text , NOT the numeral “ 8 ;” capitalize each word .
Also known as “ Eight Ways to Great ” ( again , text “ Eight ” NOT numeral “ 8 ”).
The correct format and order for the Eight Core Proficiencies is as follows ( capitalize and use ampersands as shown ): Integrity & Citizenship Leadership & Entrepreneurship Learning Theory & Critical Thinking Contemporary Scientific Paradigms Philosophy of Human Existence & Healthcare Policy Communication & Relationship Theory / Skills Belief Systems & Performance Integrative Change
LIFE Movement Always capitalize “ LIFE ” in its entirety and “ Movement ” as follows : The LIFE Movement goes beyond the University itself to encompass ways of thinking and doing consistent with our mission to serve as thought leaders in Chiropractic and vitalistic health care .
One female is called an alumna ; multiple females are alumnae .
Multiple graduates of mixed sex / gender are alumni even if only one male is present .
Hyphens vs . No Hyphens Use “ postgraduate ”— one word , no hyphen :
Please contact the Postgraduate Department . Use “ outpatient ”— one word ; no hyphen :
C-HOP is Life University ’ s outpatient clinic .
Use “ coursework ”— one word ; no hyphen : You must complete all coursework with a GPA of 3.5 or higher to be eligible .
Use “ prerequisites ”— one word ; no hyphen : You must complete all prerequisites before applying to the D . C . program .
Use “ wellbeing ”— one word ; no hyphen : The safety and wellbeing of the entire Life University community is paramount .
Use “ lifelong ”— one word ; no hyphen : Striving for your optimal potential is a lifelong journey .
Use “ Work-Study ”— one word ; hyphenated and capitalized : Work-Study students can work a maximum of 20 hours per week .
Use ” email ”— one word ; no hyphen : Life University ’ s email address is @ LIFE . edu .
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