Style Guide | Life University Specific
Life University Brand Standards
Subsidiaries
Capitalize the names of major subdivisions of the University : Life University ’ s College of Chiropractic The Board of Trustees for Life University
Internal Elements
Use lowercase for internal elements of the University : the basketball team at Life University the president of Life University
UNLESS used as part of an official title : Life University President Guy Riekeman Life University Head Basketball Coach , John Barrett
Degrees
The following are correct uses of the degrees we confirm : Associate of Science = Associate degree ( NOT Associate ’ s ) Bachelor of Science = B . S . = Bachelor ’ s degree Bachelor of Business Administration = B . B . A . = Bachelor ’ s degree Master of Science = M . S . = Master ’ s degree Doctor of Chiropractic = D . C . ( Use these two forms ONLY and capitalize “ Doctor of Chiropractic ” in all cases ) Use “ of ” program or degree format when referring to the specific Life University program : Life University ’ s Bachelor of Science in Culinary Nutrition is our newest degree offering .
Use possessive degree format as appropriate : He earned his Master ’ s degree in Clinical Nutrition from Life University .
Remember : One is a “ Master of ” but earns one ’ s “ Master ’ s in ”
Capitalizing Titles If a title is an official title attached to a name , capitalize the title ; otherwise use lowercase : President Riekeman addressed the graduates . Dr . Guy Riekeman , president of Life University , addressed the graduates .
Redundant Titles Do not duplicate titles ; use either “ Dr .” before the name , or academic degree abbreviation ( s ) following the name , NOT both : Dr . Guy F . Riekeman ( correct ) Guy F . Riekeman , D . C . ( correct ) NOT Dr . Guy F . Riekeman , D . C . ( incorrect )
D . C . vs DC Punctuate “ D . C .” if using as an academic title following a name :
David Koch , D . C . Do NOT use punctuation if using “ DC ” as a noun :
A group of DCs attended the convention in Florida .
DCs vs . DC ’ s When pluralizing “ DCs ,” do not use an apostrophe . “ DC ’ s ” refers to the possessive only : Two DCs spoke at the conference . One DC ’ s specialty was pediatric chiropractic , while the other DC worked mostly with athletes .
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