Life University Brand Standards | Page 21

Style Guide | Life University Specific
Life University Brand Standards
University Name Always capitalize both words :
“ Life University .”
When you want to shorten names and utilize University acronyms , use the full name at first mention followed by the shortened version in parentheses , in all caps : Center for Health and Optimum Performance ( C-HOP ) Center for Excellence in Teaching and Learning ( CETL ) Center for Chiropractic Education ( CCE )
Capitalize “ University ” when using the phrase “ the University ” in reference to LIFE : One of the major goals of the University is to adopt an official style guide .
Email
Life University email addresses are capitalized as shown : @ LIFE . edu for faculty and staff @ Student . LIFE . edu for students
URLs Common URLs used by Life University are formatted and capitalized as follows : LIFE . edu — main website homepage LIFE . edu / LIFEforce — LIFEforce 1000 website Alumni . LIFE . edu — Life University Alumni & Friends website
LIFE News & Events & Daily LIFE Wires
Use these two formats only ( NOT E-Life or E-News ); LIFE News & Events ( three words with an ampersand , capitalized as shown ) is found online . Daily LIFE Wires are distributed as needed .
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