Typography | Life University
Life University Brand Standards
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Trajan Pro
The official typeface of Life University . It is represented in the primary brandmark and in selected areas of the website and printed collateral . This typeface is used primarily for headers and lead-ins . Body copy is not recommended to be displayed in Trajan Pro .
Description
Trajan is an old style serif typeface designed in 1989 by Carol Twombly for Adobe . The design is based on the letterforms of Roman square capitals , as used for the inscription at the base of Trajan ' s Column from which the typeface takes its name . Since the inscription and its writing form manifests in only one case , Trajan is an all-capitals typeface . Instead , small caps are commonly used for their lowercase brothers and sisters .
A PLACE TO INVEST IN YOUR MIND , BODY AND FUTURE .
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