Life University Brand Standards | Page 14

Color Palettes | Color Palette Breakdown
Life University Brand Standards
Primary Colors
Secondary Colors
Life University Green Midnight Blue Legacy Green Horizon Blue Energy Yellow
A modern interpretation of the traditional Life University Green .
A complimentary color to the Life University Green .
Historically tied to Life University .
A complimentary color to Midnight Blue and Life University Green .
Added to bring energy and excitement to the brand , and to depict Vitalism .
Defined as : vibrant , modern and fresh
Defined as : stable , wise and truthful
Defined as : natural , healing and harmonious
Defined as : approachable , calm and reflective
Defined as : intelligent , energetic and warm
Pantone : 375 C CMYK : 46 , 0 , 100 , 0 Hex : # 97c93c
Pantone : 7547 C CMYK : 84 , 73 , 57 , 70 Hex : # 141d28
Pantone : 3435 C CMYK : 86 , 45 , 79 , 49 Hex : # 144733
Pantone : 544 C CMYK : 27 , 10 , 5 , 0 Hex : # b6cfe1
Pantone : Yellow C CMYK : 2 , 9 , 100 , 0 Hex : # fddc00
Rationale .
Life University ’ s brand color palette reflects the colors that make up our earth — the only known planet in our universe that can support life . We have chosen our colors to mimic the natural blues of the sky and sea , greens of the grass and forest and yellow as our lone energy source . Each color evokes a certain emotional response that has been studied carefully and selected to match the foundational core and philosophy of Life University .
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