Athletic Brandmarks | Running Eagles
Life University Brand Standards
Description
1 . 2 .
Life University ’ s athletic program is represented by the Running Eagles wordmark and Eagle head mascot . This combination may be used in tandem , or separated out as a stand alone mascot and / or typography treatment . There are four combinations of wordmarks that can be combined with the Eagle head mascot depending on preference and placement usage .
1 . LIFE UNIVERSITY / Running Eagles 2 . LIFE UNIVERSITY / Athletics 3 . RUNNING EAGLES / Life University 4 . RUNNING EAGLES / Athletics
Meaning
The athletic Eagle head mascot / typography is defined as : dedicated , fierce and swift .
Breakdown
The athletic brandmark is comprised of the Eagle head mascot and one of the four selected typographic wordmarks . These can be used in tandem or as individual items .
Rules
3 . 4 .
1 . When using or selecting which wordmark to use with the Eagle head or as a stand alone , please be aware of the following : Life University is always shown in Life University Green , and Running Eagles is always shown in Midnight Blue . When Athletics is tagged with Life University , it is always secondary and presented in Blue . When Athletics is tagged with Running Eagles , it is always secondary and shown in Life University Green .
2 . The Eagle head mascot can be shown in full color , 2-color or in 1-color variations in either Midnight Blue , Black or White . You can view these options on the next page .
3 . When overlaying the mark on photography or color , use your best visual judgment to select which mark is selected . Always pick the mark that offers the most appealing visual contrast between the background and the mark . Please consult the Life University Marketing Department and brand ambassador if you are not sure which option to place . It is always preferred to show the Eagle head mascot in its full color form to allow the viewer the most powerful , visual interpretation of our mascot .
4 . The Eagle head mascot and additional wordmarks may never be altered , adjusted or amended from their current form .
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