Life in the Retail Space - Page 7

Wilson Baseball has been creating custom gloves for their pros for decades. And for years, they’ve fielded requests from fans wanting to do the same. Back in 2010, Bravas Worldwide made this dream a reality for tens of thousands of fans, designing and developing the first custom glove application. This year, Wilson approached them again for the redesign of the wildly successful application. The experience wouldn’t just need to meet the needs of their customers — it would also have to work for Wilson’s retail partners, pros and for internal needs. The Bravas team developed the app to scale and integrate seamlessly across Wilson’s retail partners’ sites. They also designed a version of the app for their pro athletes who wanted more options and features, and a version for internal teams who needed more flexibility to generate fresh ideas for their custom lines.