Coca Cola launched their “Share a Coke” campaign globally
by adding popular names to bottles initially and generating
an instant personal connection for customers with those
names. The campaign not only reversed declining sales for
Coca-Cola but also lead to a 2.5% increase in total sales.
Various extension strategies have bolstered Coke’s “Share a
Coke” campaign success, including using footballer’s names
during the World Cup in 2015.