Life in the Retail Space - Page 6

Coca Cola launched their “Share a Coke” campaign globally by adding popular names to bottles initially and generating an instant personal connection for customers with those names. The campaign not only reversed declining sales for Coca-Cola but also lead to a 2.5% increase in total sales. Various extension strategies have bolstered Coke’s “Share a Coke” campaign success, including using footballer’s names during the World Cup in 2015.