Customisation is at the heart of DeMarini’s DNA. In 1989, founder Ray DeMarini started
making custom bats in his shed, but making a bat is a complicated process and customisation
only further complicates it. However, DeMarini stepped up to the plate (pun intended) and
became the first in the industry to offer a truly customised bat. Bravas Worldwide designed
and developed the fully responsive web application to make this happen.