NEWS
FROM THE HIGH STREET
Anya Hindmarch
takes over
Selfridges car park
In a bid to promote the brand’s AW15 runway collection
Selfridges’ carpark has been transformed into The Anya
Hindmarsh Service Station, featuring a Little Chef snack bar, carwash photo booth,
bumper stickers, car fresheners and personalised hi vis jackets- all exclusive to Selfridges.
Not only does this showcase once more the brand’s unique identity and flare but also an
exceptional example of experiential retail marketing.
NEWS
launches a…
wait for it…
a pop up book store
FROM THE HIGH STREET
The London store has been designed to
represent Parisian literary cafes, with an
intimate and comfortable atmosphere
where customers feel at ease and therefore
are willing to take their time and enjoy the
shopping experience. French songs are also
played to reiterate the chic Paris theme.
16 LITRS OCTOBER 2015
OCTOBER 2015 LITRS 17