NEWS
FROM THE HIGH STREET
Ikea goes
Green
Ikea Group and Ikea Foundation have pledged €1 billion on
renewable energy and climate change policies, particularly in
nations and communities most impacted by climate change.
The pledge builds on previously invested €1.5 billion which has
been used by Ikea to improve wind and solar power technologies
since 2009. This investment coupled with others of Ikea’s green
initiatives has resulted in the company being on track to becoming
energy independent / neutral - producing as much energy as it
consumes.
TESLA MOTORS GOES
MOBILE WITH POP-UP
ATTRACTION
Tesla Motors have created a new mobile pop up
shop designed in a shipping container that can be
loaded onto the back of a truck to travel around the
US and be erected in minutes.
The pop up features; photographs of the Model S, a
place for customers to relax and talk to employees, a
miniature design studio where customers can see and
touch material and trim options, Tesla themed branded
merchandise and, of course, a top spec Tesla Model S car.
NEWS
FROM THE HIGH STREET
The shipping container was designed to be entirely
mobile and therefore, be able to follow customers around
the US to the summer’s most popular destinations. The
convenience of the temporary design allows the company
to introduce the Model S to audiences in locations where
bricks and mortar stores have not been established at this
point, including Santa Barbara and the Hamptons.
Tesla have suggested that they will be adding more stops
to their pop up tour and have even hinted that the pop up’s
may be travelling our way, touring other key market areas
in Europe- Keep an eye out!
The new funding looks to help less well off communities to
increase their resilience to climate change and adopt renewable
energy technologies and initiatives across the community as a
whole.
Further to this, Ikea have announced the opening of four eco
friendly stores in India, which will feature solar panels on the store
roofs, and in car parks. Ikea’s carbon footprint will also be the
focus of development, with partnerships with suppliers utilised to
improve energy efficiencies.
Ikea have identified the potential for huge savings, which, in turn,
translate into enormous reductions in carbon dioxide emissions,
demonstrating the dyadic benefits related to going green within
the retail industry.
12 LITRS OCTOBER 2015
OCTOBER 2015 LITRS 13