Example: Mad Men
MANAGER OF AMC
Objective: Make a lot of money
Key results:
1. Increase audience size by 10%
2. Land distribution deals in 5 countries
3. Great talent is attracted to AMC first
DIRECTOR
PRODUCER
Objective: Tell a great story
Objective: Make show on budget
Key results:
1. Get 8.0+ score in IMDB
2. 60s feel is never disturbed by items out of its time
3. All people on set know where to be and when to be
there
Key results:
1. $1000 per minute of aired show
2. Max 3 CGI shots
3. All equipment is accounted for everyday
4. Time schedules are kept within 10 mins
ART DEPARTMENT
ACTOR
PR DEPARTMENT
Objective: Accurately portray 60s
environment
Objective: Become world leading actor
Objective: Make sure everybody knows & likes the
show
Key results:
1. Show one unique dress per 10 mins of
show
2. Reuse 90% of clothes & furniture between
each show
3. Emmy for best decoration
Key results:
1. Remember 99% of lines by heart
2. Be featured in Empire or Total Film
3. Always know when to be where
4. Learn to dance
5. Be invited to play lead in director’s next show
Key results:
1. Lead actor featured in Empire or Total Film
2. Nobody writes about the domestic abuse in the
show
3. FlashMob event mentioned by at least 10 000
tweets