LeadingAge New York Adviser Fall 2015 Vol. 1 | Page 44

Strawberries and
Music: An Irresistible
Combination
By: Ruth Tietz, director of marketing and development, Baptist Health System, Glenville

H

ow do you get people to check out your beautiful new Assisted Living
Community in a “getting to know you” soft-sell sort of fashion?
That was the question Judson Meadows Assisted Living Community’s
Marketing Department tasked themselves with in spring of 2015.
Their solution? How about a free community concert series targeting the adult
children of aging loved ones needing services. That was how The Judson
Meadows “Strawberries and Song on The Lawn” concert series was developed.
It has turned out to be a lot of fun and a great success. The series took place
the last Tuesday of each month in June, July and August. Judson Meadows
explored three different musical genres all very mindfully selected to
target boomers and their senior relatives. There was a Bluegrass
Night, a Jazz night and an Oldies Rock & Roll Night.
Tours of Judson Meadows were offered before each show,
along with strawberry-themed food offerings and potted
herb plant sales offered via The Judson Meadows
Resident Council. There was even a catering food
truck on hand so those in attendance could
enjoy dinner while enjoying the concert.
“By offering an entertainment themed entry
point into our community, we were able to have
many people come through and check us out who may
have not done so otherwise,” said Ruth Tietz, director of
marketing & development for Baptist Health System, which
owns Judson Meadows Assisted Living.

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Adviser a publication of LeadingAge New York | Fall 2015