LeadingAge New York Adviser Fall 2015 Vol. 1 | Page 4

Greetings
How to Stand Out in the Field
With the recent death of baseball legend and American icon Yogi Berra, came a
media barrage of his notable quotes. One of his most famous speaks to the theme of
this issue of Adviser, “when you come to a fork in the road, take it.” That one quote
nicely summarizes the total ambiguity we are all facing in figuring out what will
attract people now and in the future in choosing our organizations to meet their
needs over competitors.
How to plan to meet today’s market needs while anticipating future needs, how to
differentiate your organization from the competition, how manage increasing costs,
and how to increase quality outcomes are all important questions without clear
answers. This makes it very difficult to execute strategies aimed at increasing the
appeal of a particular organization over another. So in the absence of clear direction,
when you come to a fork in the road: do something. Trying various good ideas is
almost certainly a better bet than taking no action.
This issue of LeadingAge New York Adviser provides a lot of ideas that members are
trying in efforts to stand out from the competition, to bring people in and to keep
people happy and healthy. Quality of life, curb appeal and
creative ideas to bring people into your community are
To help facilitate learning and communication
some of the stories within this issue that will help you
think about which fork to take. Also in the mix is series of
among members, LeadingAge New York provides
articles to help reduce your bottom line and/or improve
several stellar conferences and live events for
resident outcomes, including Therapy’s Role in Dementia
Management, Monitoring D