LeadingAge New York Adviser Adviser LeadingAge NewYork Spring 2019 final - Page 23

Under the WeTest WeThrive scenario, older adults are “at the forefront of everything” as beta-testers for the latest middle-market innovations. Potential provider partners, the speakers noted, include technology and pharmaceutical companies, dementia-friendly communities and makerspace labs and junior colleges. Attendees interested in pursuing WeTest WeThrive were encouraged to take three steps: (1) embrace proactive rather than reactive health care innovations; (2) look to market-rate housing to understand which technology is market-ready and which innovations could be applied to existing communities; and (3) seek out technology company partners or sponsors. Lastly, the Vertical Main Street scenario – defined by Mr. Rosen and Ms. Sodo as “housing and services on Main Street” – poses the opportunity for older adults to remain connected to the existing community fabric. With housing and amenities geared toward a variety of ages and demographics, this scenario was described as having a particular appeal and authenticity for older adults. Academic institutions, mixed-use developers and existing physical retail establishments were identified as possible partners, and the actionable steps outlined for interested providers included seeking out higher education partnerships, positioning themselves to respond to opportunities outside the confines of their existing organizations and building a staffing “pipeline” through collaborations with schools and training centers. Attendees were engaged throughout the entire presentation and left with an understanding that while the senior living industry will face a number of transformative changes over the next 10 years, a world of exciting possibilities also lies ahead. WE WOULD LIKE TO THANK THE FOLLOWING SPONSORS FOR THEIR GENEROUS SUPPORT: 2018 8ILVER ® leadingageny.org 22