LeadingAge New York Adviser Adviser LeadingAge NewYork Spring 2019 final - Page 14

Hope You Didn’t Miss the 2019 LeadingAge New York Expo 2019 marks another year of significant change for LeadingAge New York members. New payment models, new quality measures, new reporting requirements, new consumer demographics, a shift to lower-cost models of care and workforce challenges mean providers of senior care, housing and services are looking for resources and answers. They find what they need with us. The LeadingAge New York Annual Conference has enjoyed a decades- long reputation across the aging services field for providing the most cutting-edge information; featuring acclaimed, nationally known and industry-respected presenters; and facilitating connections among members that are needed for them to meet current and future challenges, all at the same affordable rates as 2006! This invaluable event attracts 400 CEOs, administrators and other decision- makers from our member nursing homes, adult care facilities, assisted living and housing and community-based service providers. The 2019 show saw some major changes. For the first time, the number of exhibitors in the hall was capped at 85. As a result, the show sold out more than a month ahead of the conference. The changes were made to create a more efficient flow of traffic and a minimum of a 1:4 ratio of exhibitors to attendees that could offer more value to exhibitors and more convenience to attendees. Feedback from exhibitors and attendees indicates the new model was a resounding success! Expect more changes for 2020, including registration opening much earlier for exhibitors and a special Early Bird incentive for Associate Members and Business Partners to renew their dues and/or sponsorship packages in January and February and be the first to have access to the exhibitor registration for the Annual Conference and Exposition. Expect the show to sell out by early March. Make sure your name is on the mailing list by contacting Earl Gifford at egifford@leadingageny.org. Also new for 2019 was an option for businesses who wanted to engage with members. This option was perfect for businesses who were looking for a change from the traditional model – one that better suited their business models. The Business Attendee model offered more one-on-one time with current and prospective clients and allowed businesses to attend sessions and network with members during the entire conference. Again, this option was very successful as indicated by positive feedback. Expect it to be an option for each LeadingAge New York conference going forward. Whether a business chose the Business Attendee or Exhibitor option, there was also the chance for them to increase their exposure by upgrading to a conference sponsorship. Many wisely chose to upgrade this year! The many sponsorship opportunities provided additional opportunities for branding, advertising and more. Do you plan to engage with LeadingAge New York for multiple events or conferences throughout 2020? Consider doing it your way. Customize a sponsorship package that is tailored to meet your company’s business development goals, and get in on the Early Bird registration option. For questions about sponsorship or advertising, contact Kristen Myers at kmyers@leadingageny.org. For questions about Associate Membership, contact Earl Gifford at egifford@leadingageny.org. 13 Adviser a publication of LeadingAge New York | Spring 2019