Leading Business June | Page 8

Photos: Elkhart County CVB / Peter Ringenberg Memories in the melodies Elkhart’s love of music continues, and its economic impact has great potential From the place that made the band instrument industry, sweet sounds of success have returned to the community. Music is alive in Elkhart County, rekindled by both local talent and high-class facilities. The Elkhart Jazz Festival has brought in hundreds of thousands of visitors since the late 1980s, but that one weekend in the summer is now complemented by established performers appearing at the Lerner Theatre and Goshen College’s Sauder Concert Hall. Gavin DeGraw. The Count Basie Orchestra. Pink Martini. Kris Kristofferson. The Moody Blues. Something for everyone. Smaller stages exist, too, as the springboard for local talent and an attraction for indie acts passing through. And sometimes, all that’s really needed is a sidewalk. Any place to make a memory play on. Music as economic development Austin, Texas, knows a thing or two about the power of live performances. Civic leaders clearly cherish music’s economic development possibilities. The city’s music division sees potential in “job creation, talent export, trade development and industry revenue growth,” according to its website. While Elkhart County certainly isn’t on the same level of Austin as a music magnet, the tradition and potential are rich … and certainly adhere to those four economic initiatives.