LeadershipHQ Magazine June 2015 2nd Edition | Page 31

Why the Right Social
Media Strategy Is Critical
to Your Business

For the past 20 years, I have grown up in digital marketing, but that doesn’t mean I don’t value traditional marketing
such as television, radio, direct mail and outdoor advertising. I believe in an integrated strategy for maximum growth.
That said, if you have not already implemented your social media strategy, I can tell you in no uncertain terms, you’ve
fallen behind. Social Media isn’t a fad. Social Media is both the present and the future of your company – it is about
being relevant today and still being in business tomorrow. Social Media is the best way to connect with and engage your
customers for both Business to Business (B2B) and Business to Consumer (B2C) companies.

Now I know that it can be
daunting to think about all
the Social Media platforms
that exist today. From Fa