new diamonds
Jeff and Cherie’s dōTERRA journey began before they
ever opened a bottle of dōTERRA essential oil. Although
Jeff’s education was in electronic engineering, his strong
entrepreneurial spirit lead him to do just about everything.
Designing technical krypton lasers, manufacturing blinds,
writing real estate loans, and developing land are just a
few of the areas Jeff has been involved in. In each of these
capacities, Jeff developed important business skills and
learned the keys to success are hard work, consistency,
and sacrifice.
Cherie’s expertise lies in the field of psychology. As former Mrs. Utah 2004, Cherie has years of experience in
life coaching, public speaking, writing self-improvement
books, and pageant coaching. It was while Cherie was
serving as Mrs. Utah that family tragedy struck and her
life was forever changed. Her sister, who was battling
depression and on many pharmaceuticals, committed
suicide. Witnessing first-hand the dangers of pharmaceuticals, Cherie dove into the world of alternative health.
When Natalie Goddard sent Cherie a bottle of dōTERRA
essential oil, she instantly realized something was different. Cherie quickly became a product of the product. She
embraced the Loyalty Rewards Program and watched as
her three children became familiar with using the oils.
Even Jeff noticed he no longer came down with a cold
when the weather changed.
After two years of receiving their Loyalty Rewards Order,
Jeff felt that they had enough essential oils to last. He
thought it would be best to stop placing their monthly
order. Cherie reluctantly agreed and emailed Tahna Lee to
inform her of their decision. Tahna very graciously encouraged them to stay on LRP until convention, just a few
short months away.
Cherie attended convention with her sister, Robin Jones
and Tahna. During convention an unquenchable passion
and desire blossomed in both Cherie and Robin. Together
they committed to reach the rank of Diamond within a
year. With the support of each other, they were both able
to reach their goal!
Jeff and Cherie Burton didn’t attempt to ‘reinvent the
wheel,’ instead they followed the example of powerful leaders. They exemplified hard work, sacrifice, and
consistency to reach their goal. Jeff and Cherie were in an
opportune position to watch, learn, and be inspired by the
Goddard’s evolution. In turn, the Burton’s evolution has
inspired many developing dōTERRA leaders. Cherie explains, “dōTERRA has become a perpetuating cycle of helping others step into the abundant life and truly flourish.”
No Need to Reinvent the Wheel
The Burton family in Highland, Utah
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