NEW dōTERRA DIAMOND
DaNelle Wolford
“We really wanted to get
back to a more natural way
of eating, so we bought
a mini farm, got goats
and chickens, and started
gardening. For the last eight
years, I have been writing
and teaching people about
that and becoming an
expert on mini farming.”
Trust and Connection
D
aNelle Wolford had already been
them online. She says, “I offer them as
achieved what she’s set out to do. She
enrolled with dōTERRA for two years
many resources as possible, and then
knows success in dōTERRA simply comes
when her friend, Jill Winger, introduced
expect them to venture out on their
down to consistency. She says, “A lot of
her to the idea of incorporating it into
own and do the business without having
people think they either have to be doing
her blog. DaNelle had been blogging
to have someone help them teach
this business really hard or they’re not
for eight years about urban farming
it.” That way, she’s created a strong,
doing it all. This really is about just doing
and teaching people how to grow their
independent team.
own food, and had developed a good
following. It had taken her five years to
make any money off her blog, so she
was excited about the idea of promoting
a product that she actually used and
loved. She had avoided promoting a lot
of products on her blog before, so her
readers knew they could trust her.
a little bit all the time.” She sets goals
It can be hard for DaNelle to structure
her team because she doesn’t usually
know people when they sign up. But,
she’s learned the importance of finding
frontline leaders as soon as possible.
She says, “That way it’s a little easier
to know you can place people under
builders that you can trust.” When
identifying leaders, she looks for people
Since then, DaNelle has been able
who have shown passion in other areas
to grow her business to Diamond
of their lives, and she knows she won’t
exclusively online. She has actually
have to work hard to motivate them.
never taught a local class or had to
every week based on what she thinks
she can accomplish with her schedule.
“It may just be a couple things or it may
be a lot of things that get done in a week,
but I’m always doing something that’s
going to help grow my business.”
DaNelle and her husband, Kevin, have
always been passionate about being
debt-free. Because of dōTERRA, they are
now close to paying off their house. She
says, “We’re looking forward to being
able to continue to grow our own food
travel to other areas. She’s enrolled
DaNelle says she’s always been a driven
and have our mini farm here without
builders all over the world and trains
person who doesn’t stop until she’s
having to worry.”
Developing Trust with Online Followers
Show Your
Expertise
“Convince your readers
that you know what
you’re talking about,
that you’ve done your
research, and that
you’re trained to help
them.”
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dōTERRA ESSENTIAL LEADERSHIP I SEPTEMBER / OCTOBER 2015
Be Helpful
Have Interaction
Make a Connection
“Show that you’re
going to help them
once they sign up.
It’s scary to purchase
something online and
not know if you’ll be
contacted after.”
“If you get comments
or emails, always
respond to them.
Have a helpful
mentality. That can
be exhausting, but it’s
important because
people will know
you’re a real person.”
“Videos and webinars
help, because someone
who’s been reading
your blog for years
can finally see who
you are. It’s all about
connection.”
www.doterra.com
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