Leadership Magazines Leadership Magazine Issue 10 - Page 32

ND R R O dōTE Diane Lefrandt & Jessica Smuin S NEW NEW dōTERRA DIAMONDS A DIA M Alpine, Utah, USA A Culture of Abundance D iane Lefrandt and Jessica Smuin was a business they wanted to get behind. “This thing has legs.” They reached were introduced to dōTERRA It was only afterward that they discovered Silver in six weeks. Their volume has been by a mutual friend, Shelley Johnson, they had a strong product to back it up. increasing every month since, and they’ve who suggested they build a dōTERRA They feel as though the stars aligned for maintained a retention rate of 75 percent business together. They didn’t know them to do this. in their team. Diane says, “There aren’t each other very well and were both After weathering the recession, the skeptical of network marketing, but after Shelley introduced them to the importance of creating multiple streams of income became clear to Diane and executive team and they saw t heir Jessica. When looking at dōTERRA, Diane strength of leadership, they knew this and Jessica often said to each other, many businesses that can secure that kind of brand loyalty. That’s why we believed this was one of the most viable income streams we could invest in for both of our families’ futures.” Diane is a widow with seven children who lost her husband and the stability of their investments during the real estate recession. When they started, she was in school full-time and working as an executive for a public relations agency, but was looking for a home-based business. As a full-time homemaker, Jessica saw the instant fit that dōTERRA offered for her family. Not only were the products congruent with her commitment to natural health and wellness, but the business model also fit her priority to be a stay-at-home mom. They are both grateful to have found an opportunity that gives them financial stability and the freedom to focus on their families. Diane says, “dōTERRA has the most generous culture. Family can come first. Everyone is committed to this business for that same type of balance. It’s so refreshing.” Diane and Jessica’s unique situation of working together as business partners has been very effective for them, but they believe their relationship is rare and don’t recommend it to others. 32 dōTERRA ESSENTIAL LEADERSHIP I FALL 2014