FEATURE ARTICLE
Leader
You asked, they answered. We took your most
pressing questions about the business and asked
some of our top dōTERRA leaders for their advice
from their years of experience. Below are some
responses from Blue Diamond leader Rod Richardson.
How do you explain LRP to get new enrollees onboard?
There are three factors that influence LRP customers:
the store to their personal do-TERRA store where they
earn free products.
1. The customer understands how the oils solve pressing
needs and bring increased wellbeing to their life.
2. The customer understands how they get free oils through
LRP orders and increase their savings up to 55 percent.
3. The customer has an interest in earning an income or
getting cash back for referrals.
I have a builder, now what? What are the steps in
mentoring someone who wants to build?
Lots of people say they want to build and lots of Wellness
Advocates invest lots of emotional energy into what people
say. Don’t listen to what people say; watch what they do.
To protect my personal time and avoid discouragement and
burnout, I use this mantra in my building activities:
Most people are afraid to move forward with a monthly
buying commitment because they do not know what they
will buy on a continuing basis. I schedule a second meeting
with my new enrollment called the membership overview.
During this meeting, I show them how to manage their
orders and review the consumable product lines of do-TERRA.
After this meeting, many are very excited to get onto Loyalty
Rewards. You can also help your customer understand that
they are spending the money anyway on similar, lower
quality products they buy from the store. A do-TERRA account
provides them with a healthier option for money they are
already spending. Ask them to shift their budget from
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dōTERRA ESSENTIAL LEADERSHIP I MARCH / APRIL 2016
• Invite everyone.
• Work with those that move toward you.
• Mentor the committed.
My first visual test of a new builder is to ask them to host a
class. A new person says, “I want to build and make money.”
I say, “Great, host a class. What date works? I’ll come and
teach.” You can tell a lot about how your new person will
move forward as a real builder in your organization based on
their reaction and follow-through on this first assignment.
Rod Richardson
Blue Diamond
I set new people on a course for success by having them work
through a preparation list that includes creating a names list of
more than 100 people they know. I help them understand that
to be successful, they need to be teaching weekly and actively
seeking their upline for guidance and accountability. I want
them to teach 45 of their personal prospects about oils and to
find four that want to be business partners.
I feel like I’m in a beginner’s slump. What can I do to get
things rolling?
Many Wellness Advocates don’t do enough work to create
a result. To move out of a slump, you must make your
do-TERRA business a priority and be committed to personal
improvement and teach weekly. Some Wellness Advocates
are ineffective because they get into their heads about
what it takes to succeed and start to write a belief script
that they don’t have what it takes. Others are committed
enough to themselves and their futures to push through their
weaknesses and become financially free. Which g &