FEATURE ARTICLE
GET TO KNOW dōTERRA CORPORATE
Shaunna Sorenson
Senior Director, Global Product Marketing
Shaunna Sorenson has been working in marketing for more than 18 years. After graduating
from Brigham Young University in fashion design and working at Nordstrom in Southern
California for 10 months, Shaunna knew that retail was not for her and took a job as a
receptionist at an advertising agency. She says, “It was there that I fell in love with advertising
and marketing.” She found a mentor there and was able to quickly move up to a position as
marketing coordinator for Rembrandt Whitening Toothpaste. She enjoyed her job there, but
after eight years felt like it was time for a change. She moved to Utah and interviewed with
Rob Young for a job at a different network marketing company. She worked as a marketing
manager there for several years, and developed a great respect for network marketing. She
says, “I enjoy developing products that are selling to people that we know, instead of products
that get put on shelves for strangers to buy. It’s exciting to be closer to the customer, working
to make them happy, and changing their lives.”
Five years ago, Rob Young invited Shaunna to come work for him at do-TERRA. She says,
“I was thrilled to do so because I think Rob is brilliant and working with him i n any marketing
capacity is a joy.” Today, she has a team of 13 people and oversees a product line that is
constantly growing and expanding into new markets.
FAV O R I T E P R O D U C T S
Purify
I use it in my laundry
all the time.
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Slim & Sassy® TrimShake
It’s a great breakfast.
dōTERRA ESSENTIAL LEADERSHIP I JANUARY / FEBRUARY 2016
dōTERRA Motivate™
It’s my favorite fragrance.
I apply it all the time and it
really works.
Healing Hands Rose Lotion
Our Rose has such a crisp,
clean fragrance and I love
that the whole price of
purchase goes to making
the world a better place.
What do you like most about working at dōTERRA?
I thoroughly enjoy developing products that meet the
needs of our customers. dōTERRA customers are the best.
They’re very discerning and passionate. It’s fun to develop
things that solve problems for them, make their lives better,
and allow them to build a business if they so choose. That
brings me satisfaction. I have a great team of experienced
people who love dōTERRA and enjoy the products. That’s
something unique about dōTERRA—I’ve never worked at a
company where the employees love the product as much as
they do here. I think I have the best job in the whole world.
The culture here is amazing. It lives up to everything I have
ever heard about companies but never experienced as
fully as I do here at dōTERRA. It’s a culture of giving back,
respect, and generosity of spirit. It’s a great place to work.
How do you come up with ideas for products?
We’re always looking at our customers’ needs as well as our
own experience with the products for ideas. For example,
my husband and I both love to use dōTERRA Breathe™,
but we find that reaching over on to our nightstand in the
middle of the night to get a bottle of oil is a little difficult.
Sometimes we ended up spilling it or using way more than
we meant to. To me, the dōTERRA Breathe™ Vapor Stick is
an answer to that. We look for how to create solutions for
people. We look at benefits of essential oils and how we can
create delivery systems to make it easier for our customers
to get those benefits. One of my favorite things is Facebook.
Reading all the comments on Facebook is like a priceless
focus group. I will spend time reading through everyone’s
comments, looking for trends, concerns, and ideas.
What is something you would most like Wellness
Advocates to know about your job?
I lead my team to create things that are beneficial for
Wellness Advocates, so when we see posts on social media
expressing love and passion for new products, we are
extremely satisfied. It makes us happy with the work we’ve
done, because our goal is always to create things that are
beneficial to Wellness Advocates. We love it when they’re
excited about the products. S
Results not typical. Average earnings are less. See dōTERRA 2014 Opportunity and Earnings Disclosure Summary on doterratools.com.
www.doterra.com
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