Dan Doxey received his undergraduate degree in English with a minor in Spanish from Brigham Young University . After working in retail post-graduation , Dan and his family moved to Chicago , and he attended graduate school at Northwestern University studying marketing . Dan found his niche with marketing and pursued a career in this field by joining a marketing firm . Several years later , he became the Director of Marketing for North America at NuSkin , where he worked with Rob Young , Greg Cook , and David Stirling . Dan eventually moved to the Bay Area and began working for Shaklee , managing nutritional products . Six years into his job at Shaklee , Dan received a call from Rob Young who talked to him about coming to work for a company called dōTERRA .
In early 2012 , Dan joined dōTERRA as the director over marketing . However , his initial job began to change as the company continued to grow . In the early days of dōTERRA , the company was running off of a blog , and the more the international markets began to expand , the greater need there was for a website that was more agile for marketing purposes . Dan decided to take on this task , and his team morphed into the global web team . As the Director of Web Marketing , Dan helps his team make critical information easy to access , accurate , timely , predictable , translated , and 100 percent reliable for Wellness Advocates .
What do you feel is your specific role in dōTERRA ? If I could point to one thing , it is to accommodate the neverending need for improvement on things that build trust with Wellness Advocates in classes . They say a lot of marketing is the process of owning a hill , and the hill that my team hopes to own is listening to Wellness Advocates and their needs , as well as making sure that we are there as their advocates within the company to get things done .
What is something that you want Wellness Advocates to know about what you do ? I ’ d say first and foremost that we do listen to what you say . When someone emails web @ doterra . com with a tip or a suggestion , it is read . We read it all . Sometimes we can ’ t immediately take action on it because what is being requested or asked for is already part of a long-term , strategic plan or has been budgeted out to be addressed . I wish we could get to all of it right now , but we just have to prioritize and use resources wisely so we don ’ t focus on something that ’ s been requested but has no legs to go the distance .
What is one of your favorite parts about your job ? To boil it down to one thing , it ’ s freedom within the company to listen and make things happen . I like being able to truly take time to understand a Wellness Advocate ’ s needs and learn from them .
When I hear from Wellness Advocates at meetings , convention , or leadership , it is enlightening , and I love being able to take action on what they say . Some companies don ’ t do that , and they have you in a box , and you can only dish up your soup , and that ’ s it . But it ’ s awesome having the freedom to be able to ask , “ Why is this happening this way ?” “ Why are they feeling this ?” and “ What can we do to fix this ?”
What is something few people know about you ? During college , my wife and I used to run a bed and breakfast in Alaska . Our friend owned it , and it was located in a little Russian town in Alaska called Ninilchik . In the winter , there were about 400 people there , and in the summer , there were about 10,000 people . The bed and breakfast had 15 rooms and an RV park in the back , and it was my wife and I running the place with one additional employee . I was 23 , and my wife was 20 . It was a lot of work . We had to either be making breakfast , cleaning up for breakfast , preparing a room , or checking people in . We even did some clamming ; we made some amazing clam chowder !
With your experience in web marketing , what advice would you give to Wellness Advocates ? With what I ’ ve learned over the years , it ’ s easy for a Wellness Advocate to think , “ If I just have my own website and I just buy into somebody ’ s system , the clouds will part , and I ’ ll be selling product every day , all the time .” Many of the web marketing people in the world are saying that , and they go after direct sales people trying to sell them bogus systems . I would say if there ’ s one thing I wanted you to know , it ’ s to find out what works for you for sharing product , and follow it . You could spend all day trying to figure out your website and all day analyzing SEO , but you can waste so much time trying to doctor up some system . The best thing to do is to just go and have a class . You ’ ll affect more people in a class . They ’ ll smell the oils , they ’ ll feel the oils , and they ’ ll see what the possibilities are for sharing the oils themselves . I suggest that you use the web as a helper but not your soul source of sharing . doterra . com 19