Leadership magazine Nov/Dec 2016 V46 No. 2 | Page 17

mittee descriptions. As the budget plummeted, the governance team helped to realign expenditures by using data to write specific needs and then reviewing job descriptions to fund the positions that best aligned with those needs. Staff also noted that standard intervention practices were not successful. Assigning 20 students to a 30-hour math intervention course didn’t meet student needs. Instead of a predetermined intervention schedule, interventions were realigned to student need. For example, for the fifth-grade math standard “use equivalent fractions as a strategy to add and subtract fractions,” the teacher might start with four or five students who need a foundation in equivalent fractions for three days. Then these students, plus another five or six who need help with using equivalent fractions in word problems, would continue for another week to master the standard. By targeting specific components of the standard, in three to eight days the students got the intervention needed. In addition to student achievement, intervention funds went further, student attendance in interventions increased, and teachers were more willing to teach intervention classes. Stakeholder engagement Entrepreneurs of education know school teams must invest in collaborative planning to build strong instructional leadership and ownership across all stakeholders. A strategic leader promotes a culture of inquiry and seeks to learn from successes and failures. For example, during registration the Plummer office became loud and chaotic as parents and children scrambled for space and impatiently waited in line. Staff discussed the situation and decided to create a more welcoming environment. Picnic tables were added out front with crayons and coloring pages. A television monitor played a continuous loop of photos from past activities. Recognized as a great promotional tool, the electronic frame became standard for the office and was regularly updated throughout the year. The environment changed because the office staff assumed ownership of the process and felt empowered to be creative and change their work environment. Another time saver is to invest in training and updating office staff. Publishing an organizational chart will also help direct a question or concern to the right person. Because they are on the front lines, the office staff is the first impression that visitors have of the school and the first recipients of any anger or confusion from visitors. Regular meetings with front office personnel facilitate smoother operations and empower the office staff. Additionally, focus telephone time by ensuring that all phone messages have a brief summary of the nature of the call, and decide on a policy for handling frequent calls such as vendors. Building a strong office staff reduces the amount of time that strategic leaders expend on routine calls and with angry stakeholders. Branding and marketing Universities and colleges know how to brand and market themselves. From highlighting accomplishments to campus life, their websites are designed to encourage ap- November | December 2016 17