LEAD MAGAZINE | 2019
What happened here? The big secret lies in
your essence, that one thing that makes people
absolutely love who you are. Surely, we need to
take business serious, but not so serious that
you burn your entire fingerprint in the process.
We have heard this many times before. People
want to do business with people. It doesn’t
matter whether you sell insurance or ice
cream, the person who will ultimately buy
from you are looking for something inspiring
that will slam a little bit of spring into their
routine lives. The photographer whose
business partner is a bulldog called Sam. A
top-notch business consultant who happens
to climb to be an award-winning mountaineer.
The wellness coach who was brought into his
country with nothing but his mother’s faith and
a rubber duck. Or the corporate expert who is
also a cognac connoisseur.
Our essence is an incredibly concentrated
drop from our soul. It is the part of us that
people remember when they have only met
us once. An curiously, the very piece that we
leave out when we share our business offers
with the world. It blows us away to see how
people’s faces change when you ask them to
share something about themselves that not
many of their ‘serious’ peers know about. It
leaves us feeling awe-inspired each time, and
it will have the same effect on your clients,
especially the premium ones who wants
quality combined with your incredible essence.
If you have spiritual beliefs, weave that into
your product. Perhaps you just cannot stop
making pizzas, then create an experience for
your crowd. Some of you have called the most
incredible creatures into existence with your
writing. Now please let us have the privilege to
meet them too.
Where to go from here? At first, use our High-
End Product Design Process to get you going.
Once you have reached step twelve, return to
step four. Have a honest conversation with
yourself about the things that you really love,
including your obsessions and convictions.
Notice what puts a smile on your face when you
talk about it. Then think of some creative ways
in which you can align this with your product or
service. When you really understand the power
of your essence, you are not only geared to
create offers that no one can compete with.
You are ready to put in place empires that
operate by its own rules and help people to
have fond memories of the unforgettable
experiences that you have created for them.
The journey within turns out to be much more
profitable than you think! So say our clients
from Bali.
Landi Jac is the Global Director of Circle of Excellence, a group of companies that serve a premium circle
of entrepreneurial leaders that lives around the world. Clients include Award-Winning Entrepreneurs,
Gold-Medalists, Management Consultants, Presidents of the Global Speakers Federation, Inventors,
Coaches, Ernst & Young Entrepreneur of the Year, Sport Celebrities, Best-Selling Authors, and Educational
Game-Changers.
With 6 Continent Events, she shares her business intelligence at unique places all over the world.
Ranging from 3-hour boardroom events to destination events in the Kruger National Park, selected
castles in France as well as the popular annual Business School in Bali. Landi is the Editor in Chief for
LEAD magazine.
www.cirlceofexcellence.biz
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