LatAm - Page 10

LatAm_latam 09/07/2014 15:54 Page 6 Eutelsat for Millicom LatAm launch Lifetime for LatAm +E Networks Latin America, a joint venture between A+E Networks and Ole Communications, and Sony Pictures Television, has launched Lifetime in Latin America and Brazil. Eduardo Ruiz, president and general manager of A+E Networks Latin America, will serve as GM for the new channel. “Lifetime is one of US cable’s biggest brands, and our expectations are that the brand will perform well in Latin America,” said Ruiz. Lifetime will feature a three-part content strategy of scripted drama series, non-fiction series and award-winning original movies. “We are thrilled to partner with Sony Pictures Television for the launch of Lifetime in Latin America and Brazil,” said Sean Cohan, EVP, international, A+E Networks. “Lifetime and its content have an extremely loyal fan-base around the globe, and we are confident that it will develop an equally loyal audience in the Latin American region.” T.C. Schultz, EVP and MD for Sony Pictures Television’s Networks in Latin America and Brazil, said that working with A+E Networks Latin America to create a premier network dedicated to women gave the pair the opportunity to combine their resources. “This joint venture further solidifies our goal of delivering the widest breadth of great entertainment to audiences in Brazil and Latin America and complements our other channels in the region.” “We are very pleased to join our long-time partners, Sony and A+E, in this new joint venture that makes possible the arrival of Lifetime in Latin America. Lifetime will be distributed by HBO Latin America Group and is an excellent complement to our basic channel offering in the region, bringing a channel dedicated specifically to the Latin American female audience and full of proven and successful programming,” said Enrique Cusco, CEO of Ole Communications. A+E Networks Latin America, a joint venture between A+E Networks and Ole Communications, was formed in 1996. It currently operates History, A&E, BIO, and H2 across Latin America and Brazil. Lifetime reaches over 170m homes in the US, Canada, Southeast Asia and the UK. A 10 LATAM Briefing nternational telecommunications and media company Millicom selected Eutelsat Americas to support its recent entry into the satellite pay-TV market in Latin America. Millicom has signed a multi-year contract with Eutelsat Americas for capacity on the Eutelsat 117 West A satellite that provides premium Direct-to-Home coverage across Latin America. Millicom also has options for additional capacity and service continuity on the Eutelsat 117 West B satellite will be launched next year and collocated with Eutelsat 117 West A to build up a DTH hotspot over Latin America. Operating under the Tigo Star brand, the new satellite pay-TV platform complements Millicom’s cable and mobile services and has already been launched in two markets: Bolivia and El Salvador. The Bolivian service addresses the 6.5 million people of Bolivia’s 10.5 million population who live beyond the company’s cable coverage. It comprises 75 channels, including eight in HD, five free-to-air and eight premium services. The DTH service in El Salvador offers customers up to 70 channels, incl