News
Friend MTS protects
DirecTV sports
channels
C
ontent and revenue
protection specialist
Friend MTS has confirmed
that DirecTV in Latin America
selected the company’s services “We take content security
very seriously in order to
protect our sports channels,”
stated Maria Marino, antipiracy
regional manager, legal area, Friend MTS has implemented
tracking and monitoring
services to identify and alert
for any illegal retransmission
and streaming activities. Friend “We’re delighted to have
been chosen by DirecTV Latin
America to protect their own
sports channels,” said Paul
Hastings, EVP global sales
to provide protection against
streaming piracy for its sports
channels. The deployment has
included the broadcast of the
FIFA World Cup Russia 2018 and
will include the Premier League
and LaLiga Santander. DirecTV in Latin America.
“We’re very proactive in tackling
streaming piracy, and we
deploy sophisticated content
protection services against
illegal redistribution.”
As part of the agreement, MTS’s global monitoring
services use fingerprint-
based content recognition to
accurately identify content theft
in seconds. This monitoring is
linked to highly automated take-
down services. and marketing at Friend MTS.
“Our security services offer
the scale and responsiveness
needed to stop streaming
piracy, even with the largest
international, live sporting
events.”
Atresmedia,
Globo strategic
partnership
Spanish-language content
producer and distributor
Atresmedia Internacional and
LatAm broadcaster Globo
have signed a strategic
partnership through which
the Atreseries channel will
broaden its reach in the
Hispanic markets in Latin
America and the USA.
As a result of the deal,
over 500
hours a year of
the Brazilian
powerhouse’s
telenovelas, series
and miniseries,
well-known
throughout the world, will be
added to the channel, taking
Atreseries programming to
a new level compared to the
current offerings in Latin
America and the Hispanic
10 LATAM Briefing
market in the US.
Beyond that, from now
on, Atreseries has the option
to be the first provider of
Globo’s content in the US
and Latin America markets,
apart from Brazil, as has been
the case with the Atresmedia
group’s major productions.
According to Javier
Nuche, general director for
Atresmedia Internacional, the
deal represents a watershed
moment not only for
Atreseries, but for the entire
Atresmedia
Group. “Given
the profound
changes we
are seeing in
the audiovisual
market, seeking
out international partnerships
has become vital. In that
sense, we couldn’t have
hoped to find a better partner
than Globo. Their content
is not only exceptional in
quality, but also a perfect
complement for that of
Atresmedia.”
“We are thrilled
with the deal signed
with Atresmedia,
which will
strengthen our relationship
with the public in what we
consider key markets for
our business,” declared
Raphael Corrêa Netto,
Globo’s executive director
of International Business.
“Through this deal, Globo
content will reach over
10 million homes in Latin
America and North America.”
TVSquared LatAm
expansion
TV performance analytics
and optimisation specialist
TVSquared has opened
TVSquared Latin America.
The Miami-based offices will
support the world’s fourth-
largest advertising market,
which accounts for more
than $28 billion in annual TV
spend.
“While the role of TV is
strong in Latin America, the
use of real-time TV attribution
and optimisation is still in
its early stages throughout
the region,” noted Calum
Smeaton, CEO and founder,
TVSquared. “Our Latin
American customer base is
spearheading the use of TV
for performance – leveraging
the channel as a primary
driver of immediate, digital
response. Through our
ADvantage platform, these
brands and agencies are now
measuring and optimising TV
just like digital.”