market focus_market focus 12/07/2013 17:56 Page 3
alone set-top boxes and integrated digital TVs to decode free-to-air DTT broadcasts. This means that, in the medium term, DTT adoption will surpass the number of households subscribing to digital cable television services in Latin America, trailing only digital satellite TV subscribers. “The big picture of the state of DTT in Latin America looks more like a collage than a coherent photograph right now,” said Juan Pablo Conti, senior analyst at Dataxis and author of the report – DTT in Latin America, 20122017. “While some countries such as Mexico decided very early on about the technology they would use to deploy their infrastructure, but are still several years away from offering 100 per cent coverage, others such as Argentina only really started to work on DTT a couple of years ago and already have about 70 per cent of the population covered by the technology.” Brazil will be the country recording the greatest number of DTT households in Latin America: about 65% of the region’s DTT homes in 2017. Mexico will be the secondlargest market with 10.3%, and Argentina will be the third-largest market with 8%. Dataxis projects that, by 2017, DTT will be the most popular television reception platform among TV households without a pay-TV subscription in Argentina, Brazil and Venezuela. Dataxis also finds that that 100% of the top 25 free-to-air (FTA) television networks in Argentina, Brazil, Chile, Colombia, Mexico and Peru are now broadcasting a digital terrestrial TV (DTT) version of their analogue networks. Pushed by telecoms regulators that are looking to free up radio-frequency space for new wireless broadband services and by new generations of viewers that increasingly demand anywhere, anytime and anyhow access to audiovisual content, the distribution strategies adopted by Latin American broadcasters are going through a transformational process. Over 90% of the terrestrial TV networks surveyed by Dataxis during April and May 2013 were simulcasting at least a portion of their programming schedule in native HD quality. While several of the networks were making significant progress towards simulcasting 100% of their weekly programming grid in native HD, only one station (Brazil’s RedeTV!) had actually managed to achieve this. RedeTV! was also Latin America’s only FTA broadcaster to be already offering a 3DTV version of its main channel – a world first in
the FTA industry. Only two of the 24 Latin American networks that had already deployed a catch-up TV platform were charging for this type of service: Globo in Brazil and Caracol in Colombia.
LatAm to top 100m subs by 2018
New numbers from Dataxis suggest that by 2018, the top seven Latin ????????????????????????????????????????????????????????????????????????????????????????Q???????????????????????1??????????????????? ????
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