Lash-Ed Issue 4 October 2019 - Page 6

Introduction to Styling

By Frankie Widdows

Those who follow me will know my passion for lashes and in particular creating those bespoke lash sets for your clients. In this article, I am going to be discussing Eye Styling, the importance of it and some tips and tricks for you that I have learnt over the years!

In the lash industry we tend to find that Eye Styling is not seen as important or vital to learn and most technicians complete their beginners’ course and then rush into volume. In my opinion this is a BIG MISTAKE and was a mistake I made myself!

So why is Eye Styling so important? For those of you who normally do the same style on each client have you ever done a set of lashes and thought wow those look really good and suit that client, then on another client thought they look awful. If so this is because you haven’t styled your client accordingly. You could be the best technician in terms of application and creating perfect fans BUT if you get the styling wrong your set can look completely wrong and no one notices that lovely clean, perfect work.

Think about it. We have so many options for lashes to use, thickness, lengths, curls, classic, flats, volume, so why wouldn’t we choose lashes that are going to complement our clients and accentuate their beauty and maybe disguise what they don’t like.

Eye Styling is really in depth and I would highly recommend you take a course, or attend a workshop to learn more, however I am going to share some of my knowledge on this subject to help give you a flavour on how you can style your clients.

For me, the first thing to consider is whether my client has wide, close or balanced set eyes. If the distance between the eyes is more than the length of one eye – they would be wide set:

If the distance between the eyes is less than the width of an eye – they would be close set:

The reason you need to distinguish if your client is wide or close set or if they are balanced is because this will determine what style you create on your client. For example, if a client is wide set you do not want to place length on the outer of the eye as this will accentuate their eyes being wide set as it draws your eyes outwards! Equally if someone is close set you do not want to place the length over the middle of the eye as this will accentuate that they are close set by drawing the eye inwards.

This is where the different lash styles come into play. You generally have the 4 detailed below: