Lash-Ed Issue 3 October 2018 - Page 51

Commuting for the love of lashes

By Jessika Aude Gautier

My Love and passion for Eyelash Extensions and the Beauty Industry took me all over the planet. I feel absolutely blessed to be able to do what I love and share my knowledge by teaching worldwide and to meet amazing people. SO GRATEFUL!!!

Let’s rewind a little bit. This all happened

because of my intense obsession for

perfection. Whatever I touched, whatever

field I worked in, I was always obsessed

to reach the ultimate perfection in that

field and offer the absolute best service

to my clients. I fell in Love with Eyelash

Extensions 35 years ago when I had my

first set of Lashes. I was automatically hooked! I never planned to make a career out of it, but soon enough because of my client’s referrals and I was the only one doing Volume, I soon became the best known lash salon in Montreal.

I started giving trainings in Montreal, then Worldwide. I started an online store shipping lash, microblading and beauty products internationally. Soon after, because of my clients demand, I expanded to offer top quality trainings in all spheres of beauty. Recruiting the top trainers in their own field is how World Beauty University was born - now offering trainings worldwide.

I then organized World Beauty University Lash and Brow Championship, the biggest Lash and Brow contest.

How i started commuting

So just if I wasn’t busy enough, on one of my many vacations to South Florida, I decided that Florida beauties deserved beautiful lashes as well. I noticed that only an estimate of 1% - and I’m being generous - had Eyelash Extensions. So right then and there, I opened a Studio. My friends keep telling me I should give conferences on ‘how to open a business in 5 days’. My plan, well not really a plan as I do things as they pop up in my brain, was to hire staff, train them with my Advance Volume Techniques, and show up once in a while to check on things, go to the beach, lie by the pool sipping on a cocktail, shop, and wine and dine.

Well what happened is that clients would always ask for me to lash them personally. Don’t get me wrong, I absolutely Love lashing, and I am flattered. I believe I am one of the few with worldwide companies who still do clients. I absolutely love the look on their faces when they look at themselves in the mirror. And without even advertising, I had big demand for trainings. So I started flying from Montreal to Florida once a month for the few first month, then every 3 weeks, then every 2 weeks, and now every 10 days. That’s how I started commuting for the Love of Lashes and my plan to lie by the pool fell apart.

What is commuting? Commuting is

periodically recurring travel between

2 places for work, repeated traveling

between locations. Always on planes,

and living out of my suitcases. Luckily

Montreal to Florida is only 3 hours

flight so I use that time to write articles, upgrade training manuals and studying a fourth language. I am now Elite client with the Air Lines, between my Florida commuting and my other travels to give trainings and conferences everywhere, so they take good care of me. The look on the customs agents face when they ask me after looking at all the stamps and visas attached to my Passport, “What kind of business makes you travel like this?” And I say, “lashes”. It’s absolutely priceless!

I first stayed at my best friend’s house who happens to be my manager at first, but when I opened my Palm Beach Location which is 45 minutes from her house, I decided to get a Hotel and that is how I discovered and fell in

love with this fabulous hotel

and it’s out of this world

service - The Colony Hotel

- that I now call home. Only

steps away from my Worth

Avenue Store - actually

between my store and the

beach - with the most beautiful decor, stunning pool, surrounded by the best landscaping, among them different variety of Palm Trees, bougainvillea and all sorts of beautiful plants and flowers. My home away from home.

I believe that you should treat yourself. I work about 20 hours a day, I deserve it. I always said, throughout my whole life, and my friend will attest to that, “Life is too short to stay in a bad hotel!”. I am often tired, stressed and neurotic, but I absolutely love my life and all the great things the Lash and beauty industry brought my way.

To the beginners, you do need to put tonnes of hours of work as nothing comes easy. But that shows you where passion, and being addicted to perfection can lead you. I now have

amazing celebrity clients in South Florida who are

addicted to my Star Volume Style, which is quite

different than anything else. They also love our

Ultra Soft Volume Lashes and our No1 Adhesive

that offers them great retention.

Follow your path. Do not let anyone slow you down. Be creative. Stay amongst positive and secure people that will encourage you to go after your dreams or to listen to that idea that popped up in your brain.

If you ever need a pep talk let me know, would be my pleasure to help, don’t be afraid to reach out. I believe the Lash community should help each other.

Jessika Aude Gautier

Owner/Founder of Star Lashes World and World Beauty University

www.distributionsstarlashes.com

instagram.com/starlashesworld

facebook.com/starlashesworld

Business | 51