Lash-Ed Issue 3 October 2018 - Page 36

Hey everyone, Jamie here, head of marketing for one of the UK's largest lash brands, LashBase.

My job is to educate and entertain as many lash artists as possible and help spread awareness for various issues facing the lash world.

My article in this edition is all about the changes that are coming to the weather and what you can do to be prepared. I want to make sure that you don't get caught off guard by the sudden dips in temperature in a similar way to how hundreds of you got caught by the scorching temperatures of summer. Basically, I'm going to tell you how to keep control of your adhesive and maximise retention.

Firstly, I'd like to explain, in the most basic terms, how your lash adhesive works.

Lash Adhesive has one main ingredient.

It is the same main ingredient in

ALL lash adhesives. Cyanoacrylate. To

make Cyanoacrylate set/go off/cure,

you need moisture. So when

temperatures and humidities change,

so does the behaviour of our adhesive.

Higher humidity means more moisture

in the air and lower humidity means the

air will be more dry.

Now that I have very briefly explained lash adhesive, here's a list of potential issues and what you can do to be prepared and make sure the colder seasons don't cause any problems for you or your clients:

The Autumn Lash Shed!

Yep. You heard me. The autumn lash shed.

Twice a year, Autumn and Spring, our bodies react to the changing seasons. Our bodies decide it’s time to shed our hair (including our lashes) faster than usual to adjust to the new temperatures and/or lack of sun. Unfortunately, this means that your lashes may fall out faster than usual, resulting in lashes not lasting as long and also the need for a shorter time between infills.

explain this to your clients . . manage expectations

Don’t worry though, this will only last for one or two lash cycles and you and your clients will be back to normal before you know it! My advice is to explain this to your clients before each appointment. This will manage expectations and also provide a reason for infills to be booked sooner than they are used to.

Temperature

I'm writing this in August, it's sunny and warm, but I am sure by the time you are reading this it's probably about 9°c and raining. The fact that Summer has gone is bad enough but don't let the cold temperatures affect your work!

Adhesive cures at their best speed between 20-24°c (may vary between brands) so any lower and your adhesive will set slower than you'd expect.

The easiest work around is to turn up your heating. Make sure your room is up to temperature before the first client arrives so that your adhesive has time to settle.

Alternatively, you will need to use less adhesive and work slower than normal!

Humidity

When we talk about Humidity in lash terms, we actually mean “Relative Humidity”.

Here is the definition of RH: In simple terms, how full the air is of moisture.

Did you know that hot air can hold more water vapour/moisture than cold air? This is why it’s likely that when your temperature lowers, the relative humidity % increases.

Now that I’ve briefly explained RH, here’s how it affects lash adhesive…

Winter's Coming . . .

ByJamie Butler